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MR. CHARLES GRAHAM-MENSAH

Chief Business Development Officer

Charles Graham-Mensah is a Chartered Insurer with approximately 19 years of uninterrupted, professional experience in the insurance industry. He started his career in the insurance sector as a Marketing Officer at GLICO Life Insurance Company in 1999. In 2001 he joined Vanguard Assurance Company as a Marketing Officer and rose to the position of the Branch Manager in charge of the company’s branch office at Tema. He joined GLICO General Insurance Company in 2007 as the Assistant General Manager, Marketing. In 2011 he was promoted as the Deputy General Manager (Marketing) and subsequently became GLICO GENERAL’s General Manager (Marketing) in 2013.

Charles has benefitted from several training courses organized and executed by internationally-recognized and reputable institutions such as: Harvard Business School, Yale School of Management and Temple University – all in the U.S.A. These training programs have contributed immensely to his experience and capabilities in: designing insurance solutions to the unique needs and expectations of clients; developing and implementing tailor-made customer retention interventions; applying up-to-date performance monitoring and evaluation systems; and conducting business profitability analysis.

He has been involved in the development of bespoke insurance solutions for various clients including: spearheading a team that developed a travel insurance package for 200 Ghanaian football fans during the 2006 World Cup in Germany; designing a unique package for taxi drivers under the Vanguard Taxi scheme; designing a group motor insurance packages under staff schemes in various organizations; designing a mortgage package in partnership with Ghana Home Loans (now GHL Bank); designing non-life solutions under GLICO’s flagship Bancassurance product; providing support in the underwriting of large risks such as the construction of the Bui Dam; and participating in the designing of unique insurance solutions for diverse clients of GLICO GENERAL.